The GREAT Britain campaign is the UK government's most ambitious international promotional campaign ever and showcases the very best of what the country has to offer to encourage the world to visit, study and do business with the UK. GREAT is active across 144 countries worldwide and unites Her Majesty's Government promotion of the UK overseas - more than 20 government departments and arm's-length bodies- under an effective and widely recognised brand. Launched in 2011/12, the GREAT campaign has already generated returns of £2.2 billion for the UK economy, with a further £2.1 billion currently being audited and more to come from current activities. For more information visit great.gov.uk
Roger Dean - 50 Great Britons
Recognition from 10 Downing Street...
January 1, 2012